As the owner of a website or a blog, you know that your search engine optimization strategy is an important one. You are probably continuously looking for a better SEO service to improve your company’s visibility and visitor count. The fact is, the more effort you put into search engine optimization, the more you will get out of it, and the better your ranking will be. The problem with a lot of websites is that they just do not have the time to put all of their effort into a decent strategy. Hiring an SEO service firm is a good idea because they can take all the stress away from you and let you focus on more important things.
If you, or your SEO service firm, are not using social media as an outlet for getting more visitors, then it is time to revamp your entire strategy. Including social media sites, namely LinkedIn, to improve your visibility is a great way to improve your strategy. Go sign up for an account on LinkedIn for your business, and then follow these simple steps:
- Use Links and Anchor Text. Treat your LinkedIn profile as you would any other site that you were trying to optimize for SEO purposes. You have a lot of space to work with, and it is important that you include your keywords and key phrases in your profile description. Include links back to your company website. Google and other search engines will be able to pick up on these and you have just created some great natural back-links! Make sure to have website specific keywords in your anchor text because search engines will see this too. For example, don’t use the phrase “my website”, instead be more specific.
- Optimize the rest of your profile. Don’t just optimize the “about” page – include optimization in your headline, personal interests, job descriptions and all other areas. Make sure to keep it readable and natural without overdoing it. Including keywords in these areas will easily get noticed by the search engines and you’ll instantly get a higher ranking!
- Add connections. This is the main use of LinkedIn – this is what it was created for! This will help you not only increase your website’s visibility with the search engines, but also increase the overall visibility of your website to your connections. You need to start networking anyway to get your visitor count up, and this is a great way to get connected to people who you have worked with before.
- Customize your URL. Just like with Facebook and Twitter, you can personalize your URL with your keyword or business name.
Using LinkedIn as an SEO service will get you a higher page rank and better visibility for your site – so why not do it!